ECHELON
LONDON SKIN
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Executive Recovery for Skin.

Every achievement leaves a mark.
Some are written in history.
Others are written on the face.
We exist to care for both.

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Launching 2027 · London

The Face of Success

The Cost of Success

There is an image the world likes to celebrate. The successful woman. Confident. Composed. Always prepared. It is a beautiful image. It is also incomplete.

Behind every polished arrival is a journey very few people see: the early alarm, the overnight flight, the presentation rewritten in an airport lounge, the responsibility carried long after everyone else has gone home.

For decades the beauty industry has framed these visible changes almost entirely through the language of ageing. ĒCHELON London believes there is another truth. Many of the visible changes carried by ambitious women are not simply the passage of time. They are the visible consequence of extraordinary lives.

There is dignity in that distinction.

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Executive Recovery is not about looking younger.
It is about looking restored.

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Looking present. Looking healthy. Looking exactly like the woman who has earned her place at the table. Recovery is not indulgence. Recovery is preparation.

A New Category

Not another skincare company.
A new category.

Elite athletes understand that performance depends upon recovery. Leadership deserves the same philosophy — and the same calibre of science.

ĒCHELON London Skin pairs clinical, Korean-engineered formulation — advanced hydrogel technology, peptide science and clinically supported actives — with the restraint and ritual of true luxury. Not to disguise a face, but to restore it.

Clinical PerformanceEfficacy we can substantiate.
Luxury ExperienceRestraint, ritual and beauty.
Travel RecoveryBuilt for the journey.
Visible ResultsRestored, present, healthy.
Korean InnovationThe most advanced skincare science.
Sustainable PremiumLuxury that respects its footprint.
The Collection

The Executive Recovery Collection

Seven pieces, mapped to the executive journey — the flight, the hotel, the eve of the presentation, the overnight repair.

Executive Recovery Cryo Eye Masks
Hydrogel Eye Patches
£65 – £85
First Class Recovery Sheet Mask
Bio-Cellulose Face Mask
£25 – £30
Executive Neck Recovery Mask
Hydrogel Neck Treatment
£45 – £55
Executive Décolleté Recovery Mask
Hydrogel Chest Treatment
£45 – £60
Executive Recovery Eye Cream
15ml Airless Pump
£85 – £120
Overnight Recovery Face Cream
50ml Airless Jar
£125 – £180
Executive Recovery Toner
100ml Glass Bottle
£55 – £75

Developed with leading Korean OEM/ODM houses. Launching 2027 across the UK, EU, USA and UAE.

Melissa Di Donato Roos, Founder of ĒCHELON London Skin
The Founder

A leader who lived
the problem

Melissa Di Donato Roos

I have lived the cost of success. ĒCHELON is the answer to it.Melissa Di Donato Roos · Founder

ĒCHELON London is founded and led by Melissa Di Donato Roos — an American-born British technology leader, one of the industry’s most decorated chief executives, and the first woman to take a multi-billion-euro company public on the Frankfurt Stock Exchange.

Across three decades at the forefront of global enterprise technology — senior leadership at IBM, Oracle, Salesforce and SAP, CEO of SUSE through its landmark 2021 IPO, and Chair & CEO of Kyriba — she has known first-hand the toll an extraordinary professional life takes, and the absence of a beauty category built to answer it.

ĒCHELON London Skin is her response: restoration in place of disguise, and dignity in place of the language of ageing.

Early Access

Be first to the table

The Executive Recovery Collection launches in 2027. Join the private list for first access, founding-member previews and news from the atelier.

Press and partnership enquiries are warmly received — simply say so above, and the Office of the Founder will be in touch.