A woman who is
the customer
Melissa Di Donato Roos · Founder & Director
I don’t want to look younger. I want to look like the best of me. ĒCHELON is that.Melissa Di Donato Roos · Founder & Director
ĒCHELON London is founded and led by Melissa Di Donato Roos — an American-born British technology leader, one of the industry’s most decorated chief executives, and the first woman to take a multi-billion-euro company public on the Frankfurt Stock Exchange.
Across three decades of travel, pressure and visibility — senior leadership at IBM, Oracle, Salesforce and SAP, CEO of SUSE through its landmark 2021 IPO, and Chair & CEO of Kyriba — she has learned what a full life asks of a woman, and how little the beauty industry offers her beyond the promise of looking younger.
ĒCHELON London Skin is her response: skincare as effective, effortless and self-assured as the women it is made for.
And a woman who lives
the life it is made for
Caroline Stanbury · Founder & Director
Beside her stands co-founder and director Caroline Stanbury — a British entrepreneur, broadcaster and luxury-lifestyle authority whose career has been built at the meeting point of luxury retail, personal brand and the modern, globally mobile woman.
Caroline began at eighteen as a stylist and personal shopper to an international clientele, spending two decades in luxury retail before founding Gift Library, the London luxury-gifting e-tailer later acquired by Amara. Through Bravo’s Ladies of London and The Real Housewives of Dubai, and her podcast Divorced Not Dead, she has built a global audience of women who live exactly the life this brand is made for: full, visible, on the move, and expected to arrive composed.
Based in Dubai since 2016, Caroline leads brand, community and consumer voice at ĒCHELON London Skin — the customer’s advocate in every product decision — and brings the Gulf, one of the house’s launch markets, from the inside.
Together, the founders pair the life the brand is made for with the audience that lives it.
Emma Cawte
The founders are advised by Emma Cawte — a seasoned skincare specialist with over 22 years of expertise spanning advanced aesthetics, medical-grade skincare and bespoke, results-driven treatments. Combining clinical precision with a deeply personalised approach, Emma guides formulation direction and clinical protocol for the collection, bringing the professional-treatment perspective to every product.