ĒCHELON London Skin

The Face of Success

The Best of You

There is an image the world likes to celebrate. The successful woman. Confident. Composed. Always prepared. It is a beautiful image. It is also incomplete.

Behind every polished arrival is a life very few people see: the early alarm, the overnight flight, the school run and the board meeting, the evening that cannot be missed, the responsibility carried long after everyone else has gone home.

For decades the beauty industry has answered with a single word — younger — and a long list of things to hide. ĒCHELON London believes there is another truth. A woman of forty, fifty or sixty does not need to be corrected. She has earned her face, and everything written on it.

There is dignity in that.

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ĒCHELON is not about looking younger.
It is about looking like the best of you.

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Present. Rested. Radiant. Exactly like the woman who has decided she is not finished yet. Effective, effortless and self-assured — used between flights, meetings and evenings out.

The Idea

Not another skincare company.
A new echelon of yourself.

Our promise is simple. Not the youngest version of you — the best. Skincare for the modern, successful woman of forty and beyond, who is busy, confident and impatient with complicated routines.

ĒCHELON London Skin pairs clinical, Korean-engineered formulation — advanced hydrogel technology, peptide science and clinically supported actives — with the restraint and ritual of true luxury, and designs every product to be used in minutes, on the go. Open to every woman, never an elite for a few. Welcome to the ĒCHELON Club.

Clinical PerformanceEfficacy we can substantiate.

Effortless UseMinutes, not routines.

Luxury ExperienceRestraint, ritual and beauty.

Visible ResultsPresent, rested, radiant.

Korean InnovationThe most advanced skincare science.

Sustainable PremiumLuxury that respects its footprint.

The Collection

The Launch Five

Five products, one effortless routine — a fresh face in minutes, one step in the morning, one at night. A second wave follows through 2027.

Oversized Cryo Eye Mask

Oversized Hydrogel Eye Mask

£65 – £85

Sheet Face Mask

Bio-Cellulose Face Mask

£25 – £30

Cleanser

150ml · One-Step Cleanse

£35 – £45

Day Serum

30ml Airless Pump

£110 – £150

Overnight Serum

30ml Airless Pump

£125 – £180

Second wave, 2027: Neck Mask · Décolleté Mask · Chest Patch · Y-Zone Cooling Patch · Collagen Pads · Eye Cream · Toner & Pads · Peeling Pads.

Developed with leading Korean, French and British OEM/ODM houses. Launching Easter 2027 across the UK, EU, USA and the Gulf.

Melissa Di Donato, Founder & Director of ĒCHELON London Skin

The Founder

A woman who is
the customer

Melissa Di Donato · Founder & Director

I don’t want to look younger. I want to look like the best of me. ĒCHELON is that.Melissa Di Donato · Founder & Director

ĒCHELON London is founded and led by Melissa Di Donato — an American-born British technology leader, one of the industry’s most decorated chief executives, and the first woman to take a multi-billion-euro company public on the Frankfurt Stock Exchange.

Across three decades of travel, pressure and visibility — senior leadership at IBM, Oracle, Salesforce and SAP, CEO of SUSE through its landmark 2021 IPO, and Chair & CEO of Kyriba — she has learned what a full life asks of a woman, and how little the beauty industry offers her beyond the promise of looking younger.

ĒCHELON London Skin is her response: skincare as effective, effortless and self-assured as the women it is made for. She is the customer — and she knows exactly what the women who live this life are not being offered.

Founding Advisor

Emma Cawte

Melissa is advised by Emma Cawte — a seasoned skincare specialist with over 22 years of expertise spanning advanced aesthetics, medical-grade skincare and bespoke, results-driven treatments. Combining clinical precision with a deeply personalised approach, Emma guides formulation direction and clinical protocol for the collection, bringing the professional-treatment perspective to every product.

Early Access

Welcome to the ĒCHELON Club

The launch five arrive at Easter 2027. Join the Club for first access, founding-member previews and news from the atelier.

Press and partnership enquiries are warmly received — simply say so above, and the Office of the Founder will be in touch.