ĒCHELON London Skin

The Face of Success

The Cost of Success

There is an image the world likes to celebrate. The successful woman. Confident. Composed. Always prepared. It is a beautiful image. It is also incomplete.

Behind every polished arrival is a journey very few people see: the early alarm, the overnight flight, the presentation rewritten in an airport lounge, the responsibility carried long after everyone else has gone home.

For decades the beauty industry has framed these visible changes almost entirely through the language of ageing. ĒCHELON London believes there is another truth. Many of the visible changes carried by ambitious women are not simply the passage of time. They are the visible consequence of extraordinary lives.

There is dignity in that distinction.

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Executive Recovery is not about looking younger.
It is about looking restored.

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Looking present. Looking healthy. Looking exactly like the woman who has earned her place at the table. Recovery is not indulgence. Recovery is preparation.

A New Category

Not another skincare company.
A new category.

Elite athletes understand that performance depends upon recovery. Leadership deserves the same philosophy — and the same calibre of science.

ĒCHELON London Skin pairs clinical, Korean-engineered formulation — advanced hydrogel technology, peptide science and clinically supported actives — with the restraint and ritual of true luxury. Not to disguise a face, but to restore it.

Clinical PerformanceEfficacy we can substantiate.

Luxury ExperienceRestraint, ritual and beauty.

Travel RecoveryBuilt for the journey.

Visible ResultsRestored, present, healthy.

Korean InnovationThe most advanced skincare science.

Sustainable PremiumLuxury that respects its footprint.

The Collection

The Executive Recovery Collection

Nine pieces, mapped to the executive journey — the flight, the hotel, the eve of the presentation, the working day, the overnight repair.

Executive Recovery Cryo Eye Masks

Hydrogel Eye Patches

£65 – £85

First Class Recovery Sheet Mask

Bio-Cellulose Face Mask

£25 – £30

Executive Neck Recovery Mask

Hydrogel Neck Treatment

£45 – £55

Executive Décolleté Recovery Mask

Hydrogel Chest Treatment

£45 – £60

Executive Chest Recovery PatchNew

Hydrogel Chest Patch · Daily Wear

Price on launch

Executive Y-Zone Cooling PatchNew

Hydrogel Y-Zone Patch · Cooling & Soothing

Price on launch

Executive Recovery Eye Cream

15ml Airless Pump

£85 – £120

Overnight Recovery Face Cream

50ml Airless Jar

£125 – £180

Executive Recovery Toner

100ml Glass Bottle

£55 – £75

Developed with leading Korean, French and British OEM/ODM houses. Launching January 2027 across the UK, EU, USA and UAE.

Melissa Di Donato Roos, Founder & Director of ĒCHELON London Skin

The Founders

A leader who lived
the problem

Melissa Di Donato Roos · Founder & Director

I have lived the cost of success. ĒCHELON is the answer to it.Melissa Di Donato Roos · Founder & Director

ĒCHELON London is founded and led by Melissa Di Donato Roos — an American-born British technology leader, one of the industry’s most decorated chief executives, and the first woman to take a multi-billion-euro company public on the Frankfurt Stock Exchange.

Across three decades at the forefront of global enterprise technology — senior leadership at IBM, Oracle, Salesforce and SAP, CEO of SUSE through its landmark 2021 IPO, and Chair & CEO of Kyriba — she has known first-hand the toll an extraordinary professional life takes, and the absence of a beauty category built to answer it.

ĒCHELON London Skin is her response: restoration in place of disguise, and dignity in place of the language of ageing.

And a woman who lives
the life it is made for

Caroline Stanbury · Founder & Director

Beside her stands co-founder and director Caroline Stanbury — a British entrepreneur, broadcaster and luxury-lifestyle authority whose career has been built at the meeting point of luxury retail, personal brand and the modern, globally mobile woman.

Caroline began at eighteen as a stylist and personal shopper to an international clientele, spending two decades in luxury retail before founding Gift Library, the London luxury-gifting e-tailer later acquired by Amara. Through Bravo’s Ladies of London and The Real Housewives of Dubai, and her podcast Divorced Not Dead, she has built a global audience of women who live exactly the life this brand is made for: visible, travelling, and expected to arrive composed.

Based in Dubai since 2016, Caroline leads brand, community and consumer voice at ĒCHELON London Skin — the customer’s advocate in every product decision — and brings the UAE, one of the house’s four launch markets, from the inside.

Together, the founders pair the life that demanded Executive Recovery with the audience that lives it.

Caroline Stanbury, Founder & Director of ĒCHELON London Skin

Founding Advisor

Emma Cawte

The founders are advised by Emma Cawte — a seasoned skincare specialist with over 22 years of expertise spanning advanced aesthetics, medical-grade skincare and bespoke, results-driven treatments. Combining clinical precision with a deeply personalised approach, Emma guides formulation direction and clinical protocol for the collection, bringing the professional-treatment perspective to every product.

Early Access

Be first to the table

The Executive Recovery Collection launches in January 2027. Join the private list for first access, founding-member previews and news from the atelier.

Press and partnership enquiries are warmly received — simply say so above, and the Office of the Founders will be in touch.